Advertising ~ Branding ~ Creative ~ Marketing

Backlinks | Anchor Text SEO Best Practice

The importance of anchor text concerning a linking strategy cannot be emphasized. Backlinks are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link utilizing the proper keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. That […]

Google search discounts all reciprocal links

Google Search Updates Series For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. That is going to have to change. Today Google search discounts all reciprocal links. Google algorithm has been altered to recognize the exchange of links by two parties for the purpose of extending their number of inbound […]

SEO Links | Absolute Links vs. Relative Links

The SEO Links debate between absolute links and relative links remains to live on in the SEO world. The particular significance of each continue to be debated, but it widely considered that absolute links provide better search engine optimization value on the whole than relative links. Many believe that absolute links have less potential for getting messed […]

Inbound Links, Can Any Hurts My Ranking?

The answer is simple – inbound links cannot hurt your search ranking. How is this known for certain? Properly, for one, if inbound were to damage your rank, your competitors would continuously link to your site from link farms. Such a scenario is beyond your control. For this understanding, Google cannot penalize your site for any […]

Advanced SEO | Incorporation of Company Branding

Advanced SEO Strategy Series SEO is not an exact science. That becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating […]

SEO Strategy | Images Optimization and Ranking

Advanced SEO Strategy Series When judging page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that advances search rank while allowing you to integrate the essential marketing message(s). Confused? Let’s look at an example: Suppose you operate a marketing site and the desire is to optimize […]