Advanced SEO Strategy Series
When judging page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that advances search rank while allowing you to integrate the essential marketing message(s). Confused? Let’s look at an example:
Suppose you operate a marketing site and the desire is to optimize a given page for the term “Egypt SEO Strategy.” Pretend that you also want to include an enticing marketing message such as “Order now and save 20%!”. The tagline mentioned above lacks descriptive text but possesses compelling characteristics. With that being stated, you may want to place the tagline in an image and the key phrase (i.e. Egypt SEO Services) in a header tag. Such places stress on the desired term, yet still provides a marketing opportunity without jeopardizing keyword consistency.
In other terms, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon gets ignored. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
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